破亿！

Core Viewpoint - The 2025 Tmall "Double 11" pre-sale event has shown significant growth, with 35 brands achieving over 100 million yuan in sales within the first hour, surpassing last year's performance [2][4]. Sales Performance - The pre-sale event commenced on October 15 at 8 PM, with 35 brands reaching over 100 million yuan in sales in the first hour, and 1,802 brands doubling their sales compared to the previous year [4][10]. - Notable brands that entered the "100 million club" include Fila, Proya, SK-II, Adidas, and Nike [4][10]. - The beauty category experienced rapid growth, with several brands breaking the 100 million yuan mark within minutes of the pre-sale start [11]. User Engagement - There was a significant increase in the number of users placing deposits during the first hour of the pre-sale, with the number of live-streaming rooms exceeding last year's figures [11]. - The visitor count in Li Jiaqi's live-streaming room grew by over 45% in the first hour [11]. Category Performance - Key categories such as beauty, maternal and infant products, fashion, and food saw remarkable performance, with some categories experiencing growth of nearly 80% [11]. - The first day of Tmall's flash sales saw night snack orders in 270 cities increase by over 200%, and supermarket convenience orders grew by 670% [11]. AI Integration - This year's "Double 11" event has seen platforms leveraging AI technology to enhance operational efficiency and user experience [14][15]. - AI tools are being offered for free to merchants, covering the entire store operation process, including graphic design, product launches, live streaming, and customer service [15]. Promotional Strategies - Platforms have shifted their promotional strategies, focusing less on "absolute low prices" and more on simplifying discount rules and directly subsidizing consumers [14][15]. - The combination of classic promotions like "Spend 300 get 50 off" and increased subsidies for member users aims to enhance customer loyalty [14].