Core Insights - The article discusses the shift in the tourism market following the National Day and Mid-Autumn Festival holidays, highlighting a significant drop in hotel prices and an increase in travel bookings during the off-peak period [3][4]. Group 1: Market Trends - The average payment price for chain hotels from October 13 to October 31 has decreased by approximately 30% compared to the holiday period [3]. - Popular destinations for off-peak travelers include Japan, South Korea, and Thailand, with domestic travel seeing a preference for cities like Beijing, Shanghai, Chengdu, and Nanjing [3][4]. - The average nightly price for accommodations near popular scenic spots, such as Qingcheng Mountain, has dropped to around 500 yuan, nearly halving from over 1000 yuan during the holiday [3]. Group 2: Traveler Demographics - The proportion of young travelers aged 20 to 40 has increased to nearly 40%, narrowing the gap with the senior demographic, which accounts for about 50% [4][5]. - This demographic shift indicates a change in travel consumption patterns, with younger travelers opting for off-peak travel to avoid crowds and reduce costs while seeking deeper experiences [4]. Group 3: Gender Dynamics - Among the young traveler segment, female travelers represent over 60%, establishing themselves as the primary force in travel [5].
错峰游窗口期来了,年轻游客越来越多
第一财经·2025-10-16 07:08