21世纪经济报道·2025-10-16 07:55Core Viewpoint - Major delivery platforms including JD.com, Ele.me, and Meituan are implementing measures to ease penalties on delivery riders, transitioning from a punitive system to a more incentive-based management approach [1][2][4][6]. Group 1: JD.com Initiatives - JD.com has initiated a pilot program in 25 cities, including Shenzhen and Wuhan, to eliminate penalties for delivery delays, replacing them with a "service score" system that incentivizes performance rather than punishing delays [2]. - The company is also enhancing rider welfare through various initiatives, such as additional subsidies during adverse weather, a fund for riders' children, and improved insurance coverage [2]. Group 2: Ele.me Developments - Ele.me is testing a new service score system to replace the previous penalty for late deliveries, aiming to reward riders based on their performance and effort [4]. - The pilot program is currently being implemented in cities like Nantong and Changzhou, with plans to expand to more cities by October [4]. Group 3: Meituan's Strategy - Meituan plans to completely eliminate penalties for delivery delays by the end of 2025, having already tested a system that rewards timely deliveries and provides training instead of penalties [6]. - The company has conducted trials in 22 cities, focusing on a more supportive and scientifically-based management approach for riders [6].