【商用车】2025年9月轻型商用车市场预测研究报告

Industry Insights - SAIC-GM-Wuling launched the "Wuling Yangguang Champion Edition" on September 8, featuring the CATL Tianxing battery system, with prices set at 83,800 yuan for the 310km closed version and 85,800 yuan for the 310km passenger version [3] - On August 29, JAC's new energy pickup trucks, the Hantu PHEV and Hantu EV, were globally launched starting at 159,800 yuan, with the PHEV based on the "H-Power" hybrid architecture [5] Product Analysis - The sales proportion of new energy light trucks ranks second only to light passenger vehicles, with a penetration rate exceeding 20% [7] - New energy light truck sales are projected to exceed 100,000 units in 2024, with a growth rate of 123.3%. For the first eight months of 2025, sales reached 105,000 units, a year-on-year increase of 94.2% [9] - The overall penetration rate of light trucks reached 23.6% in the first eight months of 2025, an increase of 5.1 percentage points from 2024 [9] - New energy commercial vehicle sales have maintained growth, with 2024 sales expected to reach 607,000 units, a year-on-year increase of 71.4% [10] Regional Distribution - Guangdong Province is the main market for new energy light trucks, with significant sales leading other provinces. Key markets include Beijing, Zhejiang, and Hainan, while growth markets like Yunnan and Henan show potential with growth rates exceeding 100% [12] Product Strategy - The product strategy focuses on precise targeting of niche markets, strong product capabilities, and a rich product matrix [14] Service Strategy - The service strategy emphasizes enhancing financial support, extending warranty periods for key components, and continuously improving the new energy service system [16] Sales Forecast - The light commercial vehicle market is expected to develop steadily in 2025, with total sales projected at 2.814 million units, a year-on-year increase of 3.3% [21]