米其林酒店榜单，为何没人买账？

Core Viewpoint - The newly released Michelin hotel guide has received a lukewarm response from industry insiders, indicating a disconnect between the guide's intent and the actual needs of hotel guests [11][12][18]. Group 1: Michelin Hotel Guide Overview - On October 9, Michelin announced its first global hotel guide, featuring 2,457 hotels across nearly 100 destinations, with 1,742 receiving one star and 572 receiving two stars [3][9]. - Among the listed hotels, 64 are from China, including notable properties like the Ritz-Carlton in Jiuzhaigou and the Rosewood in Hong Kong, which received three stars [8][9]. Group 2: Industry Reaction - The hotel industry professionals expressed skepticism about the guide, viewing it as another marketing tool rather than a genuine reflection of guest needs [12][18]. - Many high-end hotel guests showed indifference towards the guide, suggesting that it lacks relevance and does not resonate with their expectations [14][16]. Group 3: Comparison with Restaurant Ratings - Unlike the Michelin restaurant ratings, which have a long-established credibility, the hotel guide is perceived as lacking depth and connection to consumer experiences [19][22]. - The hotel industry is saturated with awards and rankings, leading to a sense of "award fatigue" among hotel operators, making it difficult for any new guide to stand out [18][19]. Group 4: Future Considerations - For Michelin to establish credibility in the hotel sector, it must develop a clear and relatable evaluation system that resonates with both consumers and industry professionals [27][29]. - The guide should aim to articulate what makes a hotel experience memorable, similar to how it highlights exceptional dining experiences [29].