永辉学习胖东来500天，奏效了吗

Core Insights - Yonghui Supermarket has initiated a transformation process inspired by the "Fat Donglai model," which began over 500 days ago, following a visit to Fat Donglai's chairman [1] - The company announced a significant acquisition involving its shares by Jun Cai International Trading Co., a subsidiary of Miniso, marking a pivotal moment in its restructuring efforts [1] - The newly appointed CEO, Wang Shoucheng, reported an average customer traffic increase of 80% in reformed stores and over 60% of stabilized stores achieving their highest profitability in five years [1][9] Phase of Transformation - Yonghui has transitioned from "Fat Donglai-assisted reform" to "regional autonomous reform," establishing its own systematic evaluation metrics for reformed stores [4] - The focus of the second phase of transformation is to refine the product offerings based on consumer needs, aiming for a complete product-centric transformation over the next three years [5] Product Strategy - Yonghui plans to collaborate with 200 core strategic partners and 100 billion-level products, eliminating channel fees and ensuring timely payments to partners [5] - The company aims to develop its own brand products, launching 12 new items that adhere to the quality standards set by Fat Donglai's private label [5][6] Financial Performance - Despite the ongoing transformation, Yonghui reported a revenue decline of 14.07% year-on-year, with a net loss of 1.465 billion yuan, marking the fourth consecutive year of losses [8] - The company closed 227 underperforming stores while opening 93 reformed ones, indicating a significant operational shift [8] Customer Engagement - As of October 2025, reformed stores achieved a net promoter score (NPS) exceeding 40%, with some benchmark stores surpassing 50% [9] - During the recent holiday season, reformed stores saw sales increase by over 100%, with customer traffic rising by over 80% [9]