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“中华葫芦第一村”是如何炼成的
经济观察报·2025-10-16 11:47

Core Viewpoint - The article highlights the transformation of Luozhuang Village into a leading hub for gourd production in China, driven by the return of young people and the development of a robust gourd industry that now accounts for over 70% of the national market share in gourds [1][4]. Group 1: Gourd Industry Development - Luozhuang Village, known as "China's Gourd Capital," has seen significant infrastructure improvements, with many new two-story buildings and shops dedicated to gourd-related businesses [3][4]. - The village's gourd production has a rich history, dating back to the Han Dynasty for cultivation and the Song Dynasty for processing techniques, with the gourd carving recognized as a national intangible cultural heritage [4][10]. - The annual Gourd Cultural and Arts Festival attracts thousands of buyers, with last year's event generating a transaction volume of 290 million yuan over four days [5]. Group 2: Economic Impact - Gourd cultivation is highly profitable, with farmers earning at least 20,000 yuan per mu, compared to only a few thousand yuan for other crops like garlic [5][11]. - The gourd industry in Tangyi Town, where Luozhuang is located, generates an annual comprehensive economic benefit of 1.8 billion yuan [41]. Group 3: Innovation and Market Trends - The introduction of new gourd varieties, such as the "Tianjin Mouth" gourd, has led to a significant increase in the number of gourd types available, enhancing market competitiveness [18][20]. - The village has embraced modern marketing strategies, with over 400 online stores and a shift towards live-streaming sales on platforms like Douyin and Kuaishou, moving away from traditional e-commerce [33][34]. Group 4: Cultural and Creative Products - There is a growing trend of creating innovative gourd products aimed at younger consumers, including unique designs and creative items that appeal to modern tastes [27][28]. - The integration of traditional craftsmanship with contemporary design has attracted a diverse customer base, including those interested in both traditional and modern gourd art [42].