Hongta Securities(SH:601236) 券商中国·2025-10-17 01:14Core Viewpoint - The article emphasizes the role of the securities industry in promoting inclusive finance, particularly in reaching new citizens and minority regions, showcasing the innovative practices of Hongta Securities in this regard [2][3][7]. Group 1: Service to New Citizens - The expansion of the "new citizen" demographic, particularly in regions like Yunnan, presents a significant opportunity for financial institutions to enhance their service capabilities [3]. - Hongta Securities identifies the approximately 300 million farmers transitioning to urban life as a key growth area, shifting its focus from high-net-worth clients to middle-class, working-class, and new citizen demographics [3]. - The firm is transitioning from a "sell-side" to a "buy-side advisory" model, prioritizing client interests over product sales, with performance metrics now centered on client asset size and satisfaction [3][4]. Group 2: Financial Education Initiatives - Hongta Securities addresses the challenges of financial literacy in minority regions by providing education in local languages, thereby breaking down barriers to understanding financial concepts [5][6]. - The company has developed bilingual educational materials, such as a dual-language picture book on securities law, to cater to the needs of local populations [6]. - The focus on practical financial education aims to empower local communities and mitigate risks associated with financial fraud [5][6]. Group 3: Local Advantages and Trust Building - Hongta Securities leverages its local knowledge and understanding of the economic context to create tailored financial products and services for regional investors [7]. - The firm emphasizes a "teach to fish" approach to build trust and enhance financial literacy among investors in Yunnan, where traditional sales methods have proven ineffective [8]. - By integrating local data and experiences into its service offerings, Hongta Securities fosters a positive feedback loop that benefits both its investment and wealth management divisions [7].