走窄门、行慢路、向微光，上海链家的长期主义实践

Core Viewpoint - Shanghai Lianjia has established a robust "安心服务承诺" (Assurance Service Commitment) system, which has significantly enhanced trust in real estate transactions, allowing for rapid sales even in challenging circumstances [1][7][22]. Group 1: Assurance Service Commitment - The "安心服务承诺" has evolved from eight initial commitments to a comprehensive system of twenty commitments covering second-hand homes, new homes, and rentals, with a total of 16.08 billion yuan in guarantee funds and 151,900 transactions secured as of September 2025 [7][22]. - A case study illustrates the effectiveness of this commitment, where an elderly seller, burdened with debt and a mortgaged property, successfully sold his house within 24 hours through Lianjia's professional services and market analysis [6][11]. Group 2: Brand and Community Engagement - Lianjia has been recognized for its long-term commitment to brand integrity, winning the "历久出新典范" award for its resilience and adaptability in the real estate market [1][22]. - The company has transformed its stores into community hubs, providing free services such as water and rest areas for outdoor workers, thereby enhancing its role in social responsibility [16][20]. Group 3: Professional Development of Agents - Lianjia emphasizes the importance of its agents as core brand assets, investing in their training to ensure they become trusted advisors rather than just salespeople [11][14]. - The company has established a large training base to cultivate agents' professional skills and service awareness, ensuring they adhere to high ethical standards [14]. Group 4: Community Service Initiatives - Lianjia has initiated over 20,000 community volunteer services, with participation from more than 68,000 agents, reinforcing its commitment to social responsibility and community engagement [20][22]. - The company has also organized children's art exhibitions in its stores, fostering community connections and promoting local culture [20].