一枚戒指，估值777亿

Core Insights - Oura, a company founded 12 years ago, is dominating the AI-native hardware market with its smart ring, achieving a valuation of $10.9 billion after a recent funding round of $875 million [3][12] - The company has sold 5.5 million rings since its inception, with 3 million sold in the last year alone, generating revenue of $500 million, projected to reach $1 billion by 2025 [12][15] Company Background - Oura was established in 2013 in Oulu, Finland, originally named Jouzen, which means "swan" in Finnish [6] - The founding team, consisting of Petteri Lahtela, Kari Kivelä, and Markku Koskela, has extensive experience in technology and product development [7][9] - The company faced initial challenges, including cash flow issues and difficulties in securing early funding, but successfully launched its first product, the Oura Ring Gen1, in 2015 [10][11] Product Development and Market Expansion - The second generation of the Oura Ring (Gen2) was launched in 2017, leading to significant sales growth, especially during the COVID-19 pandemic due to its temperature monitoring capabilities [11][12] - Oura has expanded its customer base to include enterprises, offering products for health risk management to various organizations, including hospitals and sports teams [12][15] Technological Advancements - The latest Oura Ring 4 features enhanced Smart Sensing technology, increasing the number of signal pathways from 8 to 18, improving data accuracy [14][15] - Oura has received FDA certification for its medical device, allowing it to develop a more comprehensive healthcare ecosystem through acquisitions and partnerships [15][16] Future Plans and Market Strategy - The recent funding will be used for research on non-invasive glucose monitoring, hiring medical data scientists, and expanding into Asian markets [16] - Oura's CEO emphasized the company's competitive edge lies in its extensive data collection, with nearly 15 billion hours of health data, making it difficult for larger companies to compete [16]