见证历史！双双突破1000元大关！记者实探深圳水贝

Core Viewpoint - The domestic gold price has historically surpassed 1000 RMB per gram for the first time, driven by rising international gold prices, impacting both the retail market and gold jewelry sales [2][4][6]. Price Movement - On October 17, the Shanghai Gold Exchange reported that the price of Au99.99 gold reached a peak of over 1000 RMB per gram, marking a significant milestone in the market [4]. - The price of gold jewelry in Shenzhen's Shui Bei area also exceeded 1000 RMB per gram, up from approximately 796 RMB per gram in early September [4]. Retail Price Increase - Major jewelry brands have begun to raise their retail prices, with some increases reaching up to 30% due to the rising gold prices [13]. - As of October 17, the selling price for gold jewelry was reported at 1281 RMB per gram by Chow Sang Sang and 1279 RMB per gram by Chow Tai Fook [6][9]. Consumer Behavior - Consumers are becoming more cautious, with many opting to observe the market rather than make purchases. This has led to a significant increase in gold recycling as customers convert their gold bars into jewelry [15]. - The sales volume has started to decline since gold prices surpassed 900 RMB per gram, although the impact has been mitigated by the wedding season [15]. Industry Impact - Gold mining companies are expected to benefit significantly from the rising gold prices. For instance, Shandong Gold has projected a net profit increase of 83.9% to 98.5% year-on-year for the first three quarters of 2025 [19]. - The World Gold Council has noted that while there are concerns about gold being in an overbought state, overall holdings remain low compared to historical highs, indicating potential for further investment [20].