老铺黄金官宣：调价！

Core Viewpoint - The article highlights the significant increase in gold prices and the third price adjustment by Lao Pu Gold this year, reflecting a strong market demand and the company's robust sales performance [2][5][11]. Price Adjustment - Lao Pu Gold announced its third price adjustment for the year, set to take place on October 26, following previous adjustments in February and August [2][10]. - The company employs a pricing strategy of "one price + regular adjustments," which has proven effective in enhancing the perceived value of its products amid rising gold prices [6][10]. Market Performance - As of October 17, Lao Pu Gold's stock price reached 828.5 HKD per share, marking a 3.11% increase, with a total market capitalization of 143.1 billion HKD [2][11]. - The stock has experienced a remarkable increase of over 246% this year, with a peak price of 1108 HKD per share in July [11][12]. Sales and Revenue - Lao Pu Gold's sales have surged, with offline stores reportedly selling out of certain gold jewelry items [12]. - During the recent "Double 11" sales event on Tmall, the company achieved a record-breaking sales figure of over 3 billion CNY within 10 minutes, representing a year-on-year growth of over 848 times [12]. - For the first half of 2025, Lao Pu Gold reported revenues of approximately 12.35 billion CNY, a 251% increase compared to the same period in 2024, with a net profit of about 2.35 billion CNY, reflecting a 290.6% year-on-year growth [12]. Gold Price Trends - The international gold price has surged to 4345.61 USD per ounce, with a year-to-date increase of 65.60% [6][12]. - Domestic gold prices for major brands, including Lao Pu Gold, have also risen significantly, with prices around 1280 CNY per gram [7][12].