2025年度“21世纪新汽车”优秀案例启动申报

Core Insights - The automotive market is undergoing a significant transformation, with the penetration rate of new energy vehicles reaching a historic high of 58.37% in September 2023, indicating a rapid shift from traditional fuel vehicles to electric ones [1] - Domestic brands have captured over 60% market share, marking a significant turnaround from being on the fringes to becoming dominant players in the market [1] - AI technology is emerging as a new driving force in the market, replacing the previous model of competing primarily on volume [1] Group 1: Industry Trends - The long-term development of automotive brands is no longer solely focused on price reduction and scale but on the determination and speed of transformation towards new energy [1] - Companies must decisively allocate resources towards new energy, restructure user-oriented organizational systems, and build unique technological advantages [1] - Embracing change and innovation is essential for companies to secure their place in the competitive landscape [1] Group 2: Case Collection Initiative - A case collection initiative titled "2025 Annual 21st Century New Automotive Excellent Cases" has been launched to gather examples from leading manufacturers and supply chain companies [2] - The initiative focuses on five categories: "Reconstructing User Value," "Multifaceted Technological Symbiosis," "Smart Manufacturing Empowering Industry," "Overseas Market Challenges," and "Embracing a New Future," aiming to collect 11 cases [2] - The framework for case collection is based on both quantitative data analysis and qualitative research, utilizing third-party databases for objective analysis [2] - The submission portal is open until November 7, 2025, with the final selected cases to be announced on November 20 during the 2025 New Automotive Annual Ceremony [2]