LYFEN(SH:603777) 凤凰网财经·2025-10-18 10:10Core Viewpoint - The company Laiyifen (603777.SH), known as the "first snack stock on the domestic main board," is facing significant profit pressure despite a revenue recovery in the first half of the year, attributed to ongoing store adjustments and intense competition in the snack industry [2][3]. Group 1: Financial Performance - In the first half of the year, Laiyifen's revenue increased by 8.21% to 1.94 billion yuan, but the net profit attributable to shareholders and the net profit excluding non-recurring items both recorded losses of 50.58 million yuan and 56.61 million yuan, respectively, marking declines of 439.6% and 536.91% year-on-year [2]. - The company's cost of revenue surged by 24.2% to 1.307 billion yuan, significantly outpacing the revenue growth, leading to a decline in gross margin by 8.67 percentage points to 32.61% [6]. Group 2: Store Strategy and Adjustments - Laiyifen's "Ten Thousand Families" strategy aimed for a nationwide store layout of 10,000 stores by 2023, but as of 2023, only 3,685 stores were established, falling short of expectations due to various factors, including a focus on self-developed apps rather than mainstream e-commerce platforms [3][4]. - The number of stores decreased by 14.2% year-on-year to 2,979, with 1,395 direct-operated stores (47%) and 1,584 franchised stores (53%) [6]. Group 3: Transition to Franchise Model - The company is transitioning to a lighter asset model, with plans to adjust the ratio of franchised to direct-operated stores from 3:7 in 2017 to 3:1 by 2025, indicating a shift towards a franchise-dominated structure [7]. - To support franchisees, Laiyifen announced a financial assistance plan of up to 50 million yuan, with individual support capped at 1 million yuan per store, aimed at alleviating liquidity pressures for franchisees [7]. Group 4: Business Expansion and Challenges - Laiyifen is exploring new business avenues, including innovative product categories and new store formats like community stores and warehouse stores, although these initiatives face challenges such as market validation and competition from established players [8][9]. - Despite the potential for growth from these new initiatives, they are still in the testing phase and have not yet established a stable profit model, making it difficult to alleviate the current performance pressure [9].