中产“供养”的坦博尔，IPO前王丽莉家族突击分红超2.5亿

Core Viewpoint - The article discusses the recent IPO submission of Tambor Group, highlighting its rapid revenue growth and the challenges it faces in maintaining a competitive edge in the outdoor apparel market, particularly amid concerns over its marketing strategy and family dividend distributions [1][19]. Group 1: Company Overview - Tambor Group, established over 20 years ago, has transitioned from a down jacket brand to a professional outdoor apparel brand, ranking fourth in China by retail sales [1]. - The company's revenue is projected to grow from 732 million yuan in 2022 to 1.302 billion yuan in 2024, marking a 77.9% increase [1][3]. Group 2: Financial Performance - Revenue figures from 2022 to 2024 are 732 million yuan, 1.021 billion yuan, and 1.302 billion yuan, with a 85% year-on-year growth in the first half of 2025 [3]. - Gross margins have been over 50%, with specific figures of 50.2%, 56.5%, and 54.9% from 2022 to 2024 [5][12]. - However, net profit margins have declined from 11.7% in 2022 to 5.5% in the first half of 2025, indicating profitability challenges [12]. Group 3: Market Strategy - The company has shifted its focus to online sales, with revenue from online channels increasing from 226 million yuan in 2022 to 626 million yuan in 2024, accounting for 52.7% of total revenue in the first half of 2025 [4]. - Despite high gross margins, the company relies heavily on marketing and has seen a significant increase in sales and distribution expenses, which reached 39% of total revenue by 2024 [12]. Group 4: Product Pricing and Sales - Tambor's product lines include premium outdoor, sports outdoor, and urban light outdoor categories, with the urban light outdoor series contributing 68.2% of revenue in the first half of 2025 [8]. - Average selling prices are often below the suggested retail prices, indicating reliance on discounts to drive sales [9]. Group 5: Inventory and Operational Challenges - Inventory levels have risen from 333 million yuan in 2022 to 931 million yuan in the first half of 2025, with an average inventory turnover period extending to 485.4 days [14][15]. - Complaints regarding product quality and return issues have been noted, which could impact brand reputation [14]. Group 6: Family Dividend Concerns - The company distributed a total of 325 million yuan in dividends, with the controlling family receiving 268 million yuan, raising concerns about the sustainability of profit reinvestment [16][19]. - The family holds 92.47% of the shares, indicating significant control over the company's financial decisions [17].