日经品牌调查：三星居亚洲首位，比亚迪第81

Core Insights - Samsung Electronics ranks first in brand value in Asia for the second consecutive year, according to the 2025 Global Brand Survey by Nikkei Research [2][4] - The survey evaluated 200 brands across 11 countries and regions, with over 70,000 consumers participating, focusing on brand appeal and contribution to purchasing decisions [4] Brand Rankings - Samsung leads the brand value rankings in Asia with a score of 4719, followed by Adidas (4575) and Nike (4553) [5][6] - Notable movements include BMW rising from 10th to 5th place, while Volkswagen dropped from 34th to 44th [6][7] Brand Performance - Samsung's brand value has increased across various countries, including Vietnam, Thailand, India, Indonesia, and Malaysia, compared to the previous survey where it only ranked first in Vietnam [4][6] - Among Japanese brands, 22 made it into the top 50, an increase of 2 from the last survey, but 77% of Japanese brands saw a decline in their rankings [6][8] Emerging Brands - BYD improved its position from 92nd to 81st, while Tesla moved up from 33rd to 25th, reflecting their growth in the electric vehicle market [6][7] - L'Oréal rose from 35th to 27th, indicating strong competition in the cosmetics sector, while Estée Lauder fell from 66th to 82nd [7][8]