奇瑞尹同跃:未来海外营收贡献将远超国内
第一财经·2025-10-19 09:05

Core Viewpoint - Chery Automobile is focusing on becoming a truly global enterprise, emphasizing the need for agile organization, precise decision-making, proactive risk control, and deep cross-cultural integration [3][4]. Group 1: Global Expansion - Chery's overseas revenue is approaching half of its total, with expectations for future contributions from international markets and local employees to surpass domestic figures [3]. - As of September 30, Chery has over 17.72 million global users, with more than 5.43 million from overseas [4]. - In the first nine months of the year, Chery exported 936,000 vehicles, with a remarkable performance in Europe, where sales reached 145,000 units, more than doubling year-on-year [4]. Group 2: Product and Safety Focus - Chery aims to tailor its products to local tastes, stating that vehicles sold in Germany should have a German flavor, and those in Japan should reflect Japanese preferences [3]. - The company has introduced advanced technologies such as a new AI smart vehicle architecture and L4-level autonomous driving, but emphasizes that safety remains the top priority, stating "if it's not safe, it won't go on the road" [3]. Group 3: Challenges and Sustainability - Chery acknowledges challenges faced by Chinese brands in international markets, including issues with local adaptation and safety quality, which can harm the overall image of Chinese brands [4][5]. - The company stresses that globalization should not only focus on scale and speed but must also prioritize sustainability, offering affordable prices, reliable quality, and sustainable development to establish a new image of "safety, reliability, and high-end" for Chinese automobiles [5].