实探预制菜生产厂，你点的拼好饭为什么越来越难吃？

Core Insights - The emergence of 5 yuan pre-made meal kits has significantly altered the ecosystem of takeout and small dining, driven by the pressure from delivery platform algorithms on cooking speed and merchant profits, as well as the distribution strategies of pre-made meal manufacturers targeting low-income groups [1][8] - The production environment, equipment, and cooking standards of pre-made meal manufacturers vary widely, with complex subcontracting relationships among factories. Some manufacturers use pasteurization or frozen sterilization, which experts believe will phase out products containing preservatives [1][28] Group 1 - Many inexperienced entrepreneurs have entered the pre-made meal market, becoming the first victims of this trend [2] - There is a tacit understanding in the industry to not disclose the use of pre-made meals to customers, with both platforms and regulators largely absent. Some manufacturers are preparing to launch low-cost pre-made meal packages made from recovered near-expiry ingredients [3][4] - Experts suggest that there is no need to fear pre-made meals and additives, but consumer experiences with taste and texture are misaligned with industry development trends [4][5] Group 2 - The production of a pre-made meal kit involves various processes, with some factories maintaining acceptable hygiene standards despite appearing disorganized [10][16][22] - The overall quality and taste of pre-made meals vary significantly, with many products exhibiting a strong "industrial taste" [57][64] - The market for pre-made meals has penetrated deeply into the food service industry, with many low-cost options available, averaging around 5 yuan [34][36] Group 3 - The pre-made meal industry has developed a distribution model that includes direct sales to various food service establishments, including quick-service restaurants and schools [42][44] - Many entrepreneurs are drawn to the pre-made meal business due to the low initial investment and the promise of high returns, despite the reality of market challenges [39][47] - The lack of transparency regarding the use of pre-made meals has created a mutual understanding between sellers and buyers, with many consumers unaware of the products' origins [50][51] Group 4 - The rise of pre-made meals is largely driven by cost considerations, with many operators finding it unfeasible to hire chefs for takeout [46][48] - Despite the low cost of pre-made meals, profitability is not guaranteed, as many operators struggle to maintain sales amid fierce competition and price wars [47][49] - The trend of using pre-made meals is expected to continue, with a growing number of consumers opting for direct purchases to ensure transparency [52][53] Group 5 - The pre-made meal market is evolving, with some manufacturers exploring new customer acquisition models, such as community shared kitchens [53][56] - The industry is witnessing a shift towards more sustainable practices, including the recovery and reuse of near-expiry ingredients [56] - The overall perception of pre-made meals is changing, with consumers increasingly seeking quality and transparency in their food choices [67]