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Core Insights - Phoebe Gates, daughter of former billionaire Bill Gates, has founded an AI-driven shopping platform named Phia, which recently secured $8 million in seed funding [1][7] - Phia aims to enhance the online shopping experience by allowing users to compare prices across different platforms and track price changes, thus saving time and money [3][6] Company Overview - Phia is a shopping platform co-founded by Phoebe Gates and Sophia Kianni, designed to improve the efficiency of online shopping for consumers [3][6] - The platform utilizes image recognition and search algorithms to help users find similar products at better prices, and it has partnered with over 150 e-commerce platforms, including The Real Real and eBay [6] Funding and Valuation - Prior to the recent funding round, Phia had completed a $1.2 million pre-seed round with a post-money valuation of $15 million [7] - The recent $8 million seed round led by Khosla Ventures has increased Phia's post-money valuation to $32 million, with notable investors including Kris Jenner and Sheryl Sandberg [7] User Engagement and Growth - Since its launch in April, Phia has quickly gained traction, reaching the top 30 in the App Store's shopping category and accumulating over 500,000 users with sales reaching tens of millions of dollars [6] Future Aspirations - Phoebe Gates aims to leverage the success of Phia to invest in female founders and increase the share of venture capital funding directed towards women-led companies [8]