老牌家电突围广交会

Core Viewpoint - The 138th Canton Fair highlights the shift of foreign trade enterprises from product export to solution output, with an emphasis on technological innovation and market expansion to overcome challenges in the current trade environment [1]. Group 1: Company Performance and Strategy - Guangzhou Industrial Control Group showcased 26 booths at the fair, securing over 3 million USD in orders on the first day, demonstrating the appeal of "Guangzhou manufacturing" [1]. - Wanbao Refrigerator, a long-established brand, has adapted its exhibition strategy by incorporating more scenario-based displays and models tailored to local market needs [1]. - Wanbao has achieved a 7.5% year-on-year increase in total sales and a 4% increase in exports as of September 2025, positioning itself among the top four global sales [6][12]. Group 2: Technological Innovation - Wanbao's products at the fair are highlighted for their green and efficient technology, with the VSN140 deep-freezing compressor recognized for its international leading standards [3]. - The company has expanded its compressor speed range by 36%, allowing for faster cooling with lower energy consumption, addressing new energy consumption standards [6][8]. - Wanbao invests 3.5% of its revenue annually in R&D, establishing a regional technology database to ensure products are developed with local market needs in mind [7][8]. Group 3: Market Expansion and Global Strategy - Wanbao has received over 70 orders from "Belt and Road" buyers on the first day of the fair, with revenue from Southeast Asia and Africa markets growing over 20% year-on-year [12]. - The company aims for non-North American markets to account for over 65% of revenue by 2026, targeting a growth rate of over 25% in emerging markets [13]. - Wanbao's international marketing strategy includes direct engagement with local brands and factories to establish connections in new markets, demonstrating a hands-on approach to market entry [14].