荣耀的“自进化”新局：中国叙事争夺全球话语权

Core Viewpoint - The article emphasizes that the competition in the smartphone industry is shifting from hardware specifications to creating devices that can learn and evolve with user needs, termed as "self-evolving smartphones" [1][3]. Industry Challenges - The global smart terminal industry is facing a dilemma characterized by three interrelated issues: 1. A "parameter spiral" where manufacturers blindly compete on NPU computing power and model parameters without significantly enhancing user experience [5]. 2. A "functional homogeneity" that leads to innovation bottlenecks, with AI features becoming similar across devices, failing to transform user interaction [5]. 3. A "path dependency" that reflects strategic shortsightedness, with many manufacturers overly relying on cloud AI solutions, resulting in a lack of differentiation in user experience [6]. Honor's Strategy - Honor's "Alpha Strategy" aims to redefine the rules of competition by focusing on local intelligence in smartphones, moving away from the reliance on hardware specifications and cloud AI [6][8]. - The essence of this strategy is to shift the competitive focus from initial hardware performance to the device's ability to grow and adapt to user needs over time [8]. Technological Advantages - Honor's "self-evolution" concept is not just a marketing slogan but a comprehensive system that integrates technology, software, and hardware, creating a significant competitive edge [9]. - The intelligent assistant YOYO is central to this strategy, evolving from a mere executor of commands to a "digital partner" that understands and anticipates user needs [10][12]. Ecosystem Development - Honor is building an "intelligent ecosystem" through its MCP architecture and by opening its multi-modal large model MagicGUI to global developers, fostering a collaborative environment [16]. - The "Honor Boundless Intelligence Connection" initiative aims to break down barriers between different brands and systems, allowing seamless data and service flow across devices [18]. Future Outlook - The introduction of the ROBOT PHONE signifies Honor's ambition to extend intelligence beyond smartphones, creating devices that can physically interact with the world [20][22]. - Honor's approach emphasizes local intelligence, ensuring user privacy and low-latency responses, which aligns with global demands for data security and personalized experiences [23]. - This shift positions Honor as a potential rule-maker in the global smart terminal industry, moving from a follower to a leader in defining the future of intelligent technology [24][27].