中国基金报·2025-10-20 06:12Core Insights - The active user count for securities apps in China has surpassed 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [2][4] - The competition among brokerage apps is intensifying, with two apps exceeding 10 million active users and eleven apps surpassing 6 million [2][4] - Major players like Huatai Securities, Guotai Junan, and Ping An Securities lead the market in terms of active user numbers [3][4] User Activity Metrics - The top three brokerage apps by active users are: 1. Huatai Securities - 11.95 million [5] 2. Guotai Junan - 10.29 million [5] 3. Ping An Securities - 8.80 million [5] - The overall growth trend in active users for brokerage apps has slowed down, with some apps experiencing slight month-on-month declines [2][4] Year-on-Year Growth - Notable year-on-year growth includes: - Xinyi Securities' Youlibao app with a 35.95% increase [4] - Guojin Securities and Guohai Securities both exceeding 20% growth [4] - Dongguan Securities' app saw a minor decline of 0.19% year-on-year [4] AI Integration in Brokerage Apps - The rapid development of AI technology is driving the need for its application in the securities industry [6][7] - Brokerages are increasingly integrating AI into their apps, enhancing features like intelligent trading tools and advisory services [7] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions [7] - Guotai Junan introduced a new AI-driven app, "Lingxi," to deepen the integration of AI with diverse customer service scenarios [7] Future Directions for AI in Securities - The focus is on creating personalized AI services that act as "super AI service assistants" for users [8] - The digital transformation in the securities industry should be practical and integrated with specific business needs, supported by technology, personnel, and institutional frameworks [8]