313款产品!惠民保迈入“存量优化”阶段
券商中国·2025-10-20 08:27

Core Viewpoint - The growth of Huiminbao has slowed down, entering a "stock optimization" phase, with a projected market growth rate of 2.96% for 2025, a further decline compared to 2024 [1][4]. Summary by Sections Huiminbao Overview - Huiminbao, a city-customized commercial health insurance, was first launched in Shenzhen in 2015 and has become a nationwide phenomenon [3]. - The number of Huiminbao products has increased from 1 in 2017 to 313 by July 31, 2023, but the growth rate has significantly slowed in recent years [3][4]. Current Market Status - As of 2025, there will be 202 operational Huiminbao products, a decrease from 211 in 2023 but an increase from 199 in 2024 [5]. - Approximately 83.66% of the operational products are traditional Huiminbao, while the remaining 16% consist of new business models such as internet outpatient services and specific group plans [5]. Product Innovation - Special drug coverage has become a key innovation area, with over 80% of traditional Huiminbao products including special drug responsibilities [6]. - Each Huiminbao product covers an average of 41 special drugs, primarily targeting cancer and rare diseases, with an expanding range of conditions [6]. Pricing Mechanism - The pricing model for Huiminbao products is shifting from a single pricing model to a differentiated pricing model based on factors like age, health status, and income [7]. - The average price of operational basic Huiminbao products is 95 yuan, up from approximately 60 yuan in 2021 [7]. Future Challenges and Development - The future development of Huiminbao faces challenges such as rate setting, reasonable exclusion clauses, and risk prevention [8]. - With market stabilization, accelerated product innovation, and improved regulatory policies, Huiminbao is entering a new phase of high-quality development, contributing significantly to the multi-level medical insurance system in China [8].