上海25套亿元大平层“日光”,胡歌夫妇曾现场看房
新浪财经·2025-10-20 10:20

Core Viewpoint - The "Gaofuyun境" project in Shanghai's Huangpu District achieved record sales on its opening day, indicating strong demand in the luxury real estate market despite high price points [3][4]. Group 1: Project Overview - The "Gaofuyun境" project, developed by Vanke and Huazhou Real Estate, launched 125 ultra-high-rise luxury apartments with sizes ranging from 270 to 600 square meters, priced at an average of 21 million yuan per square meter [3][4]. - The project sold out all 25 units on the first day, generating sales exceeding the total luxury home sales in Shanghai for the entire year of 2024 in the same price segment, setting a new record for single-day sales in the local luxury market [3][4]. Group 2: Market Dynamics - The project attracted 184 valid subscriptions with a subscription rate of 152%, highlighting the high demand for luxury properties [3]. - The historical protection policies in the Hengfu Historical District create a significant barrier to entry, with an average of fewer than three new projects launched annually, leading to a 40% premium over surrounding second-hand luxury homes [4]. Group 3: Comparative Market Analysis - In 2024, the proportion of luxury homes over 600 square meters in Shanghai dropped to 12%, with "Gaofuyun境" only offering 20% of its units in this category, indicating a trend of buyers paying premiums for scarce space [4]. - The luxury market in Shanghai has shown remarkable resilience, with significant sales recorded in other high-end projects, such as Jinling Huating, which sold 120 units at an average price of 82 million yuan, further emphasizing the "siphoning effect" in the top-tier market [6].