“烟花秀”之后，始祖鸟大中华区总经理离职

Core Viewpoint - The departure of Ivan She, the General Manager of Arc'teryx Greater China, comes shortly after the controversial "fireworks show" event, raising concerns about the brand's image and operational stability [1][3]. Management Changes - Ivan She has left his position, with Ma Lei, the President of Amer Sports Greater China, temporarily taking over the role. Ma Lei's previous experience includes leadership roles at major companies like Belle and Adidas China, which is seen as a strategic move for local expansion [1]. Environmental Controversy - The "fireworks show" event, held on September 19, led to significant environmental concerns, prompting an investigation by local authorities. The event reportedly affected an area of 30.06 hectares, with 15.29 acres suffering damage [3]. - Arc'teryx issued an apology and committed to cooperating with environmental assessments and third-party evaluations following the backlash [2]. Financial Performance - Amer Sports reported a revenue of $1.236 billion for Q2, a 23% year-over-year increase, with a net profit of $18.2 million, marking a return to profitability [3]. - The Technical Apparel segment, which includes Arc'teryx, saw a revenue increase of 23% to $509 million, although this is a decline from the 34% growth seen in the same quarter last year [4]. Regional Performance - In Q2, Amer Sports experienced strong growth in the Greater China region, with revenues increasing by 42% to $410 million, surpassing North America, which grew by only 6% to $395 million [5]. - The Asia-Pacific region reported a 45% revenue increase to $155 million, leading the growth among all regions [5].