“烟花秀”后，始祖鸟大中华区总经理离职

Core Viewpoint - The recent departure of Ivan She, the General Manager of Arc'teryx Greater China, signals instability within Amer Sports, the parent company, which has experienced multiple executive changes in a short period, raising concerns in the market about the company's direction and performance [3][4]. Management Changes - Ivan She has left his position, with Jeffery Ma temporarily taking over as the acting General Manager. Ma has extensive experience in the sports industry and is seen as a key figure for driving local strategy and retail expansion for Amer Sports [3][4]. - This marks the second executive change in the Greater China region within a year, indicating potential internal challenges [4]. Recent Controversies - Ivan She's departure comes shortly after the controversial "fireworks show" event on September 19, which raised environmental concerns and led to a public apology from Arc'teryx. The event has reportedly impacted the brand's image negatively [5][6]. - The local government has initiated investigations into the environmental damage caused by the event, which has further complicated the company's public relations efforts [5]. Financial Performance - Amer Sports reported a revenue of $1.236 billion for Q2, a 23% year-over-year increase, with a net profit of $18.2 million, marking a return to profitability [6]. - The Technical Apparel segment, which includes Arc'teryx, saw a revenue increase of 23% to $509 million, but this growth rate has slowed compared to previous periods [6]. - In the Greater China region, revenue grew by 42% to $410 million, surpassing North America for the first time, while the North American market grew by only 6% [6]. Market Reaction - Following the "fireworks show" incident, Amer Sports' stock price has dropped over 18%, reflecting investor concerns about the company's brand reputation and management stability [7].