多城打造微短剧名城，郑州短剧人才需求位列TOP1

Core Insights - The article highlights the rapid growth of the micro-short drama industry, which has become a significant segment in content consumption, providing emotional relief to consumers through quick, engaging narratives [3][4]. Talent Demand - The demand for talent related to short dramas has surged, with a year-on-year increase of 26% in the first three quarters of 2025. The leading roles in demand include editors (15.9%), followed by screenwriters (10.0%), actors/models (8.6%), and hosts (5.4%) [3][4]. - The production of short dramas requires efficient editing and post-production work due to the compact nature of the content, emphasizing the importance of high-quality storytelling to capture user attention within the first three seconds [3][4]. City Distribution - Zhengzhou leads in short drama talent demand with a 13.3% share, experiencing a remarkable 75.6% year-on-year growth in the third quarter. The city is becoming a hub for micro-short dramas, attracting numerous production teams and actors [4][5]. - Beijing follows with a 12.9% share and a 36.4% increase in talent demand, leveraging its traditional strengths in film and television content [4]. - Chengdu and Xi'an are also emerging as significant production bases, with talent demand growth rates of 44.4% and 127.9%, respectively, driven by local cultural resources and new media platforms [4]. Market Size and Projections - The micro-short drama market in China reached a size of 50.5 billion yuan in 2024, surpassing annual box office revenues for the first time. Projections indicate that the market will grow to 63.43 billion yuan in 2025 and 85.65 billion yuan by 2027 [4][5]. Industry Development Initiatives - Zhengzhou has implemented a comprehensive plan to develop its micro-short drama industry, aiming to establish 1-2 influential production bases and cultivate over 10 competitive production and distribution companies by 2027, targeting a market size of 10 billion yuan [5][6]. - Other regions, such as Shaanxi and Hangzhou, are also actively promoting their micro-short drama industries through supportive policies and infrastructure development, aiming to create a complete industry chain from scriptwriting to distribution [6].