从“苏超”到“湘超”“川超”“蒙超”……“省超”营销哪家强？

Core Insights - The article discusses the unprecedented popularity of the "Sichuan Super League" (苏超) and its impact on local football events across various provinces in China, highlighting its role as a social symbol that transcends sports, culture, tourism, and public services [4][5]. Group 1: Event Popularity and Marketing - Since its launch in mid-May, the Sichuan Super League has seen record attendance and significant online engagement, leading to a surge in local football events like "Jiangxi Super League" and "Hunan Super League" [4]. - The emergence of these local leagues has sparked a marketing frenzy, attracting numerous brands and sponsors, thereby creating a vast flow of engagement and commercial opportunities [5][12]. Group 2: Sponsorship and Commercial Potential - The "Hunan Super League" has attracted 15 sponsors, including major partners like China Construction Bank and Wuliangye, while the "Sichuan Super League" has reached 19 sponsors, showcasing the high commercial appeal of these events [7][8]. - The "Guangdong Super League" has garnered 24 sponsors, with top-tier sponsorships from brands like Yili and Dongfeng Nissan, indicating a strong trend of investment in local football leagues [8][12]. Group 3: Market Dynamics and Future Outlook - The regional nature of these leagues allows local businesses to engage effectively, with sponsorship opportunities structured to maximize exposure and engagement [12][17]. - The increasing number of sponsors and the commercial viability of these leagues suggest a promising future for sports marketing in China, with expectations for more refined partnerships and marketing strategies as events evolve [17][18].