Canalys·2025-10-21 04:02Core Insights - The total shipment volume of desktops, laptops, and workstations is expected to grow by 6.8% year-on-year in Q3 2025, reaching 72 million units, driven by device upgrade demands as Windows 10 service termination approaches [2][5] Group 1: Market Trends - The demand for PC upgrades remains strong among enterprises and consumers, particularly as the deadline for Windows 10 service termination approaches on October 14 [5] - A significant portion of Windows users are still on Windows 10 or using PCs older than five years, indicating a need for continued promotional efforts from Microsoft and its partners [5][8] Group 2: B2B Transition Challenges - A recent survey indicates that only 39% of B2B clients have completed their transition to Windows 11, with 18% planning to continue using Windows 10 post-support termination [8] - This presents an ongoing opportunity for Microsoft and its OEM partners to provide transition support and guidance [8] Group 3: Product Innovations - Major industry players are unveiling new product roadmaps to stimulate PC purchasing demand, with Qualcomm and Intel launching upgraded chipsets [8] - The 2026 CES is anticipated to showcase new and attractive PC products, with a focus on "device-side AI" [8] Group 4: Company Performance - Lenovo showed strong performance with a 17% year-on-year increase in shipments, reaching 19.4 million units, solidifying its market leadership [8] - HP ranked second with 15 million units shipped, an 11% increase, while Dell ranked third with a 3% growth [8] - Apple and Asus also performed well, with Apple maintaining over 6 million units shipped for five consecutive quarters and Asus achieving a 7% year-on-year growth [8]