2款新车接连上市，中国车企开卷硬派越野

Core Viewpoint - The luxury off-road vehicle market, traditionally dominated by international brands like Toyota and Land Rover, is experiencing a strong challenge from Chinese manufacturers, particularly in the areas of electrification and intelligent technology [3][4]. Group 1: Market Dynamics - The development of off-road vehicles is categorized into three eras: the 1.0 era focused on functionality, the 2.0 era introduced comfort alongside safety with brands like Land Rover and Jeep, and the 3.0 era emphasizes safety, comfort, intelligence, and ecological considerations [3]. - Two new Chinese off-road vehicles have recently launched: the Chery Zongheng G700, priced between 329,900 to 414,900 yuan, and the Fangcheng Leopard 8, priced between 379,800 to 399,800 yuan [3][4]. Group 2: Technological Advancements - Intelligent features are highlighted as a major selling point, with the Huawei QianKun Intelligent Driving ADS 4 system becoming standard in domestic off-road models. Both the Fangcheng Leopard 8 and Zongheng G700 are equipped with this system [4]. - New luxury features such as electric leg rests and zero-gravity seats are being introduced, along with smart cooling and heating refrigerators that can operate for 24 hours after the vehicle is turned off [4][5]. Group 3: Market Expansion - The Zongheng G700 is targeting a larger global market, particularly the high-end Middle Eastern market, which is considered a core market for off-road vehicles due to high performance and luxury demands [5]. - Chery's chairman indicated that nearly half of the company's revenue now comes from overseas markets, with expectations for this contribution to grow significantly in the future [5].