谷子经济或告别假货之困

Core Viewpoint - The 19th Hangzhou Cultural and Creative Industry Expo showcased over 5,800 cultural brands, emphasizing the integration of technology and culture, particularly in the context of the "Guzi Economy" which focuses on authenticity and anti-counterfeiting measures [1][2]. Group 1: Industry Trends - The "Guzi Economy" prioritizes product authenticity, intellectual property, and safety quality, necessitating a dual high barrier of "technology + scenario" for anti-counterfeiting [2]. - The cultural industry in Hangzhou achieved a value-added output of 344.8 billion yuan in 2024, reflecting a year-on-year growth of 6.5%, accounting for 15.8% of the city's GDP [3]. Group 2: Company Developments - Guzi Technology, founded by Yang Jian, integrates self-developed technologies such as naked-eye 3D display and PUF+OTP fingerprint chip technology into the Guzi Economy, focusing on anti-counterfeiting and vertical e-commerce [1][2]. - Guzi Technology has generated over 6 million yuan in revenue by September 2023 and anticipates surpassing 10 million yuan in October, with cumulative financing nearing 20 million yuan [2]. - The company plans to expand its e-commerce platform to Southeast Asian countries like Vietnam and Thailand, promoting domestic IPs and developing local creative products [2].