Core Viewpoint - The article discusses the strategic importance of the upcoming product launches by Volkswagen Anhui, particularly focusing on the introduction of the first intelligent pure electric sedan, the "With You 07," which is designed specifically for the Chinese market and is built on the new CEA electronic architecture [2][3]. Group 1: Company Overview - Volkswagen Anhui was established in December 2017 and is the third joint venture of Volkswagen in China, focusing exclusively on electric vehicles [5]. - The company aims to localize its entire supply chain and is seen as a critical component of Volkswagen's global electrification strategy [5]. - The upcoming year is crucial for Volkswagen Anhui as it prepares to launch three significant models in 2026, marking its first major product year [2][3]. Group 2: Product Launches and Market Strategy - The "With You 07" is the first model to be launched under the new CEA architecture, which is expected to provide a unique product experience compared to previous Volkswagen models [9][10]. - The "With You 06," the first model launched by Volkswagen Anhui, has faced challenges in the market, with sales remaining modest and requiring adjustments in pricing strategy [6][7]. - The company plans to expand its retail network to 120 stores across 60 cities by 2025, preparing for the launch of the new models [10]. Group 3: Market Challenges and Consumer Perception - Volkswagen Anhui faces significant challenges in gaining consumer recognition and trust as a new brand in a highly competitive market [7][9]. - The market's competitive landscape and the need for precise product positioning are critical factors influencing the success of Volkswagen Anhui's new models [7][9]. - Industry experts express optimism about the "With You 07," highlighting its advanced technology and potential to meet the high demand for smart and connected features among Chinese consumers [10].
新能源试水期结束 大众安徽放手一搏
经济观察报·2025-10-21 10:09