3000亿谷子经济时代来临，吃谷妹的肾还够用吗

Core Viewpoint - The article discusses the rapid growth of the "谷子经济" (Guzi economy) driven by game IP collaborations, highlighting the unique consumer behavior and language within the community, as well as the challenges faced by group leaders in managing purchases and expectations [6][25][26]. Group 1: Guzi Economy Growth - The Guzi economy is projected to reach a market size of 168.9 billion RMB in 2024, with expectations to exceed 300 billion RMB by 2029 [26]. - Despite the growth in data, the increase in revenue is slowing down, indicating a saturation point in the market as collaborations become more frequent [27]. - The phenomenon of "联名" (collaboration) has led to a situation where various products are being marketed under game IPs, but the actual engagement with the games themselves is not translating into increased spending on the games [28][29]. Group 2: Consumer Behavior and Community Dynamics - The community has developed its own language and culture, making it difficult for outsiders to understand the dynamics, which includes terms like "妈咪" and "团咪" [6]. - Many consumers, referred to as "吃谷妹" (Guzi consumers), show limited interest in the games themselves, often preferring physical merchandise over in-game purchases [30][33]. - The article highlights a disconnect between the enthusiasm for physical products and the willingness to spend on the games, with many consumers opting for low-cost purchases in-game [30][33]. Group 3: Challenges for Group Leaders - Group leaders face significant challenges in managing group purchases, including dealing with last-minute cancellations and the pressure to ensure successful group buys [19][24]. - The responsibilities of group leaders can become burdensome, often leading to a situation where they are financially strained rather than profiting from their roles [23][24]. - The article notes that the increasing frequency of collaborations has made consumers more discerning, leading to potential backlash against companies if collaborations do not meet expectations [37].