开云集团砍掉美妆业务，欧莱雅332亿“接盘”

Core Insights - Kering Group has undergone significant business adjustments under the new CEO, Luca de Meo, including a strategic partnership with L'Oréal in the luxury beauty and health sector, involving a transaction valued at €4 billion (approximately ¥33.2 billion) [3][5] - The sale of Kering Beauté, which includes the Creed perfume brand and exclusive rights to Gucci, Bottega Veneta, and Balenciaga's beauty products, marks a shift in Kering's strategy as it focuses on core brands amidst a challenging luxury goods market [3][5][8] Group 1: Business Strategy Changes - Kering Group previously viewed its beauty business as a key growth driver, having acquired the Creed brand for approximately €3.5 billion and established a beauty division in 2021 [5][6] - The recent sale of the beauty business is seen as a cash-out strategy and a self-rescue move, allowing Kering to concentrate on its core brands [8][9] - Luca de Meo emphasized the need for immediate action to adapt to changing market demands, including reducing leverage, cutting costs, and rationalizing business operations [8][9] Group 2: Financial Performance - Kering Group's revenue declined from €20.35 billion in 2022 to €17.19 billion in 2024, with net profit dropping from €3.61 billion to €1.13 billion during the same period [10][11] - In the first half of 2025, Kering's revenue fell by 16% to €7.59 billion, and net profit decreased by 46% to €474 million [11] - The beauty business, while a growth highlight in 2024 with revenue of €323 million, only accounted for 1.9% of total revenue, insufficient to offset declines in core brands [12][13] Group 3: Brand Focus and Future Challenges - Bottega Veneta was one of the few brands to show growth, with a 4% increase in revenue to €1.71 billion in 2024, while Gucci's revenue fell significantly, impacting overall performance [12][13] - The immediate priority for Kering is to revitalize Gucci and other main brands, focusing on product innovation and customer engagement to regain market position [15][16] - The challenge for Kering's new CEO will be balancing short-term financial stability with long-term strategic goals, particularly in enhancing the brand image of Gucci [16]