21世纪经济报道·2025-10-21 14:51Core Viewpoint - The A-share market is experiencing increased trading activity, with a significant rise in the number of active users on securities apps, driven by new account openings and a favorable market environment [1][3][4]. User Activity and Market Trends - In September 2025, the monthly active user count for securities apps reached 175 million, marking a 0.74% increase month-on-month and a 9.73% increase year-on-year, setting a new record for the year [1][4]. - The A-share market showed strong performance, with the Shanghai Composite Index rising by 0.64% and the Shenzhen Component Index increasing by 6.54% in September [3]. - New account openings in September totaled 2.9372 million, a year-on-year increase of 60.73% and a month-on-month increase of 10.83%, bringing the total for the first three quarters of 2025 to approximately 20.149 million [3][4]. Securities App Performance - The top three securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, dominate the market with over 10 million active users each, while the overall growth rate of active users is slowing down [6][10]. - The monthly active user numbers for the top apps in September were as follows: Tonghuashun at 37.21 million, Dongfang Caifu at 18.23 million, and Dazhihui at 12.71 million, with respective month-on-month growth rates of 1.31%, 1.81%, and 1.01% [7][10]. Financing and Margin Accounts - In September, new margin trading accounts reached 205,400, a month-on-month increase of 12.24% and a year-on-year increase of 288%, indicating growing investor participation [4]. - The total number of margin accounts exceeded 15.29 million by the end of September, with individual investors accounting for approximately 7.70 million [4]. AI Integration in Securities Apps - The integration of artificial intelligence (AI) is becoming a core focus for securities firms, enhancing operational models and service quality [12][13]. - Several firms are launching AI-driven apps to improve customer service and engagement, with a focus on personalized and efficient user experiences [13][14]. Market Outlook - The future growth of active users on securities apps may be influenced by external market factors, policy expectations, and the ongoing influx of new investors [11][12].