一场资本赌局，670亿灰飞烟灭

Core Viewpoint - The rapid decline of Hong Jiu Fruit, once valued at over 67 billion HKD, culminated in its delisting from the Hong Kong Stock Exchange due to financial misconduct and inability to disclose financial reports [3][4]. Company Overview - Hong Jiu Fruit, founded in 2002 by Deng Hong Jiu, grew from a small fruit wholesale business to China's largest fruit distributor, achieving a peak market value of 67 billion HKD in early 2023 [6][7][9]. - The company was recognized for its strong growth, with sales revenue surpassing 15 billion RMB in 2022, reflecting a 46.7% year-on-year increase [8]. Financial Performance - Despite impressive revenue growth, Hong Jiu Fruit faced significant cash flow issues, with net cash flow from operating activities being negative for four consecutive years, totaling over 4 billion RMB in losses [18][21]. - The company reported a net profit increase from 163 million RMB in 2019 to 1.455 billion RMB in 2022, raising concerns about the sustainability of its financial practices [18]. Market Position - Hong Jiu Fruit dominated the Chinese fruit distribution market, particularly in durians and dragon fruits, holding market shares of 12.7% and 17% respectively [9][10]. - The company was seen as a leader in brand-driven fruit distribution, with expectations of driving a branding revolution in the industry [10]. Issues Leading to Decline - The company faced severe scrutiny from its auditor, KPMG, which raised concerns about incomplete accounting records and suspicious supplier identities, leading to its inability to publish financial reports [15][16]. - Allegations of financial fraud emerged, including the issuance of false invoices to inflate sales figures and the misappropriation of funds through questionable supplier transactions [19][20]. Conclusion - The downfall of Hong Jiu Fruit serves as a cautionary tale in the investment landscape, highlighting the risks associated with rapid growth and financial mismanagement [22].