21世纪经济报道·2025-10-22 09:15Core Viewpoint - OpenAI has launched ChatGPT Atlas, a new browser that integrates AI capabilities deeply into the browsing experience, aiming to challenge Google's dominance in the browser market [2][5]. Group 1: Product Features - ChatGPT Atlas is built on the Chromium kernel and retains traditional browser features while introducing three key functionalities: "Conversational Browsing," "Browser Memories," and "Agent Mode" [3]. - The "Conversational Browsing" feature allows users to interact with ChatGPT directly within the browser, providing services like page summaries and content explanations without switching applications [3]. - "Browser Memories" records user browsing history to offer personalized suggestions, enhancing the user experience by tailoring recommendations based on past activities [3][4]. - The "Agent Mode" enables the browser to perform tasks on behalf of the user, such as booking flights and editing documents, although it is still in early development and may encounter errors [4]. Group 2: Market Impact - The launch of ChatGPT Atlas poses a significant challenge to Google Chrome, which currently holds a 71.77% market share with over 3.5 billion users [7]. - Following the announcement, Alphabet's stock price fell by over 4%, indicating market concern regarding the competitive threat posed by OpenAI's new browser [5]. - OpenAI's existing user base of over 800 million weekly ChatGPT users presents a substantial opportunity for user conversion to the new browser, potentially making it the third-largest browser if even a 10% conversion rate is achieved [7]. Group 3: Competitive Landscape - Both Google and Microsoft have integrated AI capabilities into their browsers, with Google launching an AI mode in Chrome that includes features like web explanations and information extraction [8]. - New entrants like Perplexity's Comet browser are also emerging in the AI browser market, indicating a growing competition in this space [8].