3天3亿，董宇辉双11单挑李佳琦

Core Viewpoint - The article discusses the contrasting approaches of two prominent livestreaming hosts, Dong Yuhui and Li Jiaqi, during the Double Eleven shopping festival, highlighting Dong's proactive strategy and Li's more subdued presence this year [2][4][18]. Group 1: Dong Yuhui's Strategy - Dong Yuhui created a large-scale livestreaming event for Double Eleven, attracting nearly 70 million viewers and generating over 300 million yuan in sales from October 9 to 11 [4][13]. - This year, Dong Yuhui demonstrated greater focus and commitment compared to last year, where he was less involved in livestreaming during the same period [9][10]. - Dong Yuhui's team has adopted a more professional approach, including pre-announcing products and extending livestream hours, which aligns with strategies used by other successful hosts [14][15]. Group 2: Li Jiaqi's Shift - Li Jiaqi's marketing for Double Eleven has been notably less aggressive this year, particularly regarding the "red envelope rain" promotions that previously generated significant buzz [19][22]. - Despite still being a leading figure in sales, Li Jiaqi's livestreaming performance has not returned to previous peak levels, with his sales figures showing a decline compared to past years [23][29]. - Li Jiaqi's change in mindset reflects a more relaxed approach to expectations, indicating a shift in his overall strategy and engagement with the audience [24]. Group 3: Market Dynamics - The competition between Dong Yuhui and Li Jiaqi is intensifying as both target similar demographics, with Dong Yuhui's audience primarily consisting of middle-class consumers in high-tier cities [26][28]. - The livestreaming e-commerce market is experiencing slower growth, with projections indicating a decline from 197% growth in 2020 to around 18% from 2024 to 2026 [26][31]. - Dong Yuhui is benefiting from the growth of Douyin's e-commerce platform, which has seen a 34% increase in growth, contrasting with the slower growth of Taobao's livestreaming segment [31][32].