透视新兴市场“危”与“机”，广交会送上“掘金”指南

Core Viewpoint - The article discusses the opportunities and risks faced by Chinese enterprises as they expand into emerging markets, particularly in the context of the Belt and Road Initiative and the changing global trade environment [1][3]. Group 1: Trade Environment and Market Trends - In the first three quarters of 2025, China's imports and exports to Belt and Road countries reached 17.37 trillion yuan, an increase of 6.2%, accounting for 51.7% of total trade value, up by 1.1 percentage points [1]. - The growth in trade with ASEAN, Latin America, Africa, and Central Asia was 9.6%, 3.9%, 19.5%, and 16.7% respectively, indicating a diversification of China's export markets [1]. - The overall credit risk for small and medium-sized foreign trade enterprises has been on the rise, with an average annual increase of 7.2% in the risk index over the past three years [3][4]. Group 2: Risks in Emerging Markets - The global trade environment is increasingly influenced by protectionism and resource nationalism, leading to heightened uncertainty and risk in international trade [4]. - Labor-intensive industries like textiles and light manufacturing face challenges from trade barriers and raw material cost fluctuations, while technology-intensive sectors like electronics and new energy vehicles encounter rising compliance costs and intense competition [4]. - Emerging market currencies are often volatile, with examples like the Turkish lira experiencing daily fluctuations exceeding 10% [8]. Group 3: Compliance and Legal Risks - Companies expanding into Southeast Asia must be aware of environmental compliance and ESG requirements, as neglecting these can lead to significant penalties and operational disruptions [9]. - Intellectual property risks, such as trademark squatting and technology leakage, are prevalent in Southeast Asia, necessitating proactive measures from companies [9]. Group 4: Strategies for Risk Management - Companies are advised to conduct compliance planning before entering new markets, ensuring that tax compliance is integrated into business strategy [11]. - For managing currency risks, companies can use hedging strategies involving direct transactions with the renminbi or through a two-step process involving the US dollar [11]. - Establishing a knowledge property defense matrix is recommended, including simultaneous IP registration in target countries and monitoring mechanisms to track trademark registrations [13].