电车安全：少些“口水”，多树口碑

Core Viewpoint - Recent incidents of electric vehicle fires in China have sparked intense discussions about automotive safety, highlighting the need for improved regulatory measures and consumer trust in the industry [4][5]. Group 1: Regulatory Measures and Industry Response - The National Market Supervision Administration announced the establishment of a new recall regulatory system for electric vehicles, emphasizing proactive safety measures [4]. - The automotive industry is facing a growing trend of "black public relations," where companies are forced to spend approximately 10% of their budgets to counteract negative online campaigns [5][6]. - Recent government initiatives aim to combat online misinformation and protect the automotive sector from malicious attacks, reflecting a commitment to maintaining a healthy industry environment [9]. Group 2: Consumer Concerns and Safety Standards - Consumers are primarily concerned about fire risks and escape options in electric vehicles, prompting continuous updates to national safety standards [8]. - New standards require that car doors remain operable after collisions, ensuring passenger safety during emergencies [8]. - Companies must exceed basic safety standards to build consumer trust and address potential safety issues proactively [8][10]. Group 3: The Importance of Reputation and Product Integrity - Building a positive reputation requires addressing consumer concerns and improving product safety rather than relying solely on marketing tactics [10]. - Companies should view criticism as an opportunity for improvement, focusing on enhancing vehicle safety features to reassure consumers [10][11]. - The automotive industry must prioritize substantive technological advancements over superficial marketing to foster consumer confidence [11].