Workflow
佣金还是抽成,这是一个问题
经济观察报·2025-10-22 11:04

Core Viewpoint - The shift from commission to "take rate" reflects the evolving nature of services provided by platforms, indicating a more complex relationship between platform operators and service providers, often viewed negatively by the latter [2][15]. Summary by Sections Commission vs. Take Rate - Traditionally, fees paid to intermediaries for services rendered are termed "commission," which is a form of remuneration for facilitating transactions [3][4]. - In the digital age, the role of intermediaries has expanded significantly, with platforms acting as larger, more influential intermediaries that connect supply and demand [7]. Changing Dynamics - The perception of fees has shifted from commission to "take rate," as service providers feel that they are being charged for their labor while platforms merely facilitate transactions [8][10]. - The term "take rate" carries a more negative connotation, suggesting exploitation, especially when users perceive platforms as overly dominant or opaque in their fee structures [10][11]. Regulatory Context - The term "take rate" has gained traction in regulatory documents, indicating a formal recognition of the evolving nature of platform fees [12][13]. - Recent guidelines from various government departments have included "take rate" alongside "commission," categorizing them as distinct forms of platform fees [13]. Market Dynamics and Future Outlook - The essence of fees paid by merchants to platforms remains a payment for services such as transaction facilitation, marketing, and technical support, aligning more closely with the traditional definition of commission [15]. - The sustainability of high take rates is contingent upon the platforms' ability to create value for merchants and improve their revenue, especially as growth rates in relevant sectors have slowed [16][17].