21世纪经济报道·2025-10-22 13:20Core Viewpoint - Despite recent price fluctuations, gold prices have risen significantly this year, with a year-to-date increase of over 50% [1][4]. Gold Price Trends - As of October 22, 2023, the spot gold price was reported at $4046.97 per ounce, reflecting a decrease of 1.89% from the opening price [1]. - Domestic gold brands have seen significant price drops, with brands like Zhou Shiliu and Laomiao experiencing declines of 5.29% and 6.41%, respectively [2]. Consumer Behavior - The "old for new" gold exchange program has gained popularity, with many consumers, especially young and older women, participating in this trend to acquire new and valuable gold jewelry [4][6]. - Consumers are utilizing social media and e-commerce platforms to find discounts, with some reporting savings of up to 6000 yuan through "克减" (weight reduction) promotions [14]. Market Dynamics - Major gold retailers have announced price increases for gold jewelry, with typical price hikes exceeding 10% [4]. - The "免折旧" (no depreciation) policy for exchanging old gold has attracted consumers, allowing them to trade in old pieces without losing value [6]. Investment Considerations - The gold market is experiencing heightened interest, but there are warnings about potential investment risks, including scams related to gold leasing and virtual investments [17][18]. - Experts suggest that while the gold bull market may experience short-term fluctuations, the long-term fundamentals supporting gold prices remain intact, advising investors to adopt a cautious and strategic approach [18].