5元预制菜背后的“大生意”

Core Viewpoint - The article reveals the complex business rules behind the low-cost prepared meal packages, highlighting how they have transformed the small restaurant ecosystem and the underlying strategies employed by manufacturers to target low-income consumers [6][9]. Group 1: Industry Dynamics - The emergence of 5 yuan prepared meal packages has significantly altered the ecosystem of takeout and small dining, driven by delivery platform algorithms that pressure cooking speed and merchant profits [6][9]. - Prepared meal production companies exhibit varying levels of production environment, equipment, and culinary skills, with intricate subcontracting relationships among factories [6][32]. - Many inexperienced entrepreneurs are entering the prepared meal market, often becoming the first victims of exploitation [6][9]. Group 2: Consumer Awareness and Transparency - There exists a tacit agreement within the industry to not disclose the use of prepared meals to customers, with both platforms and regulators largely absent [6][57]. - Some manufacturers are planning to introduce low-cost prepared meal packages made from near-expiry ingredients, raising concerns about transparency and quality [6][57]. Group 3: Market Penetration and Sales Strategies - Prepared meal packages are penetrating the market extensively, with average prices around 5 yuan, and are marketed through various distribution models including direct sales and partnerships [40][42]. - The industry is seeing a rise in individuals starting small businesses using prepared meals, often with minimal investment and operational experience [46][51]. - The marketing strategies employed by prepared meal manufacturers often promise high returns with low initial investment, attracting many to the market [42][46]. Group 4: Quality and Consumer Experience - The quality and taste of prepared meal packages vary widely, with many consumers expressing dissatisfaction with the flavor and texture [66][70]. - Despite the presence of food additives in some products, experts argue that regulated use of these additives does not necessarily equate to health risks [71]. - The article emphasizes the need for clearer labeling of prepared meal types to help consumers make informed choices [71]. Group 5: Future Trends - The article suggests a potential shift towards more transparent consumer interactions, with an increasing number of individuals purchasing prepared meals directly for better clarity on sourcing [60][63]. - New business models are emerging, such as community shared kitchens, which combine various food offerings including prepared meals, aiming to reduce waste and enhance profitability [60][63].