阿里夸克“C计划”浮出水面
经济观察报·2025-10-23 06:25

Core Insights - The "C Plan" of Alibaba's AI application Quark has been officially revealed, with the Quark dialogue assistant being the first milestone achievement of this initiative [2] - The Quark AI assistant integrates deeply with the app's native functions, allowing users to perform complex queries and directly access features like search, AI camera, photo question answering, AI writing, translation, and phone calls [2] - Quark's user base is primarily composed of Gen Z (post-2000s), while competitors like Doubao attract users aged 25 to 35, indicating a demographic battle for younger users in the AI assistant market [3] Summary by Sections C Plan and Quark Assistant - The "C Plan" exists within Alibaba, driven by the core product team of Quark and the Tongyi Laboratory, with high resource priority [2] - The Quark AI assistant was launched on October 23, allowing unlimited use of the latest Tongyi Qwen model [2] Market Competition - Competitors such as Doubao and Baidu have also launched similar AI assistant products, intensifying the competition for younger users [2] - Quark and Doubao both ranked in the top 20 of A16z's global Top 100 consumer-grade generative AI applications, with Quark at 9th and Doubao at 12th [3] User Demographics - Quark's user demographic is predominantly Gen Z, making up over 50% of its user base, while Doubao's users are mainly in the 25 to 35 age range, accounting for nearly 40% [3] - As AI assistants become integrated into various scenarios like learning, work, and creation, the user boundaries of Quark and Doubao are beginning to overlap [3]