双十一家电陷价格争议

Core Insights - The "Double Eleven" shopping festival has seen a significant price fluctuation in home appliances, with some products experiencing price increases compared to previous sales events, raising concerns among consumers about potential deceptive pricing practices [1][4][9] - The overall market heat for home appliances in 2025 is expected to be more subdued compared to the strong boost from the national subsidy policy in 2024, leading to a potential decline in sales [10] Price Fluctuation - Consumers reported that prices of home appliances in their shopping carts increased after the start of the Double Eleven event, with some products priced higher than during the previous 618 event and even higher than pre-event summer prices [1] - A specific example highlighted a brand's dryer that was initially priced at 11,990 yuan, but after discounts, the price rose to 8,581 yuan during the event, despite promotional claims [1][4] Factors Influencing Prices - Price fluctuations are attributed to multiple factors including brand pricing, dealer pricing, and platform subsidies, with different channels exhibiting varying price behaviors [8][9] - The home appliance market is seeing price increases primarily in kitchen appliances, black electronics, and various consumer electronics, while air conditioning prices remain stable or even decrease [9] Market Outlook - The upcoming national subsidy policy is expected to stimulate consumption, but its impact is predicted to be milder compared to the initial rollout in 2024, with potential year-on-year declines in the home appliance sector for the 2025 Double Eleven event [10] - The China Household Electrical Appliances Association has called for fair competition and self-regulation within the industry to address consumer concerns regarding price adjustments and ensure a conducive market environment [10]