【深度分析】2025年9月份全国乘用车市场深度分析报告

Overall Market - The narrow passenger car production and sales data for September 2025 shows a total production of 2,846,384 units, with wholesale and retail figures at 2,796,051 and 2,243,658 units respectively [6][10]. - The broad passenger car market also reflects similar trends, with a total production of 2,880,568 units and wholesale and retail figures at 2,828,011 and 2,268,751 units respectively [10][12]. Vehicle Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs have varying growth rates, with SUVs showing a notable increase in both sales and market share [18][20]. - For September 2025, the retail sales of sedans reached 1,021,179 units, with a year-on-year growth of 4.9%, while SUVs sold 1,129,996 units, marking an 8.9% increase [15][18]. Country Segmentation - The market share changes by country show that domestic brands are gaining traction, with a significant increase in sales and market share compared to foreign brands [25][28]. - In September 2025, domestic SUVs accounted for 34.8% of the total market share, while German sedans held a smaller share of 5.9% [25][26]. Brand Positioning Segmentation - The analysis of brand categories reveals that domestic brands are performing well, with a year-on-year growth of 12.5% in retail sales, while mainstream joint ventures are experiencing a decline [30][33]. - In September 2025, the retail sales of domestic SUVs reached 780,000 units, representing 34.8% of the total market [33]. Price Positioning Segmentation - The market share changes across different price segments indicate that vehicles priced below 10 million yuan are experiencing significant growth, with retail sales of 637,333 units in September 2025, reflecting a 14.7% increase [37][38]. - The price segment of 30-40 million yuan saw a retail sales figure of 181,993 units, with a year-on-year growth of 10.7% [37].