周受资发通知，TikTok再生变局

Core Insights - The article discusses the recent organizational changes at TikTok, highlighting the rise of Shiying, a 1992-born executive, as a key figure in the company [5][6]. Group 1: Organizational Changes - TikTok CEO Zhou Shouzi announced an adjustment in the reporting structure of the operations department to the product department, following a previous restructuring two months ago [7]. - Shiying, who has been with ByteDance since 2016 and previously held significant roles in Douyin, will now oversee content and author responsibilities in addition to her existing duties [7][8]. - The restructuring aims to enhance TikTok's commercialization efforts ahead of the critical Black Friday period in the U.S. [9]. Group 2: Shiying's Background and Impact - Shiying graduated from Tianjin University in 2014 and has held positions at PwC and Uber before joining ByteDance [7]. - She has been recognized for her strong leadership style and has gained trust from former Douyin CEO Zhang Nan [7]. - Under her leadership, Douyin saw a significant increase in knowledge content, which accounted for 20% of the platform's total playback volume by mid-2022 [8].