雷鸟创新发布全球首个 HDR10 AR 眼镜：持续将高端体验带到大众消费市场

Core Viewpoint - RayNeo is leading the global consumer AR market with technological advancements and market share, exemplified by the launch of the RayNeo Air 4 series AR glasses, which marks a significant milestone in transforming cutting-edge technology into consumer products [2][11]. Product Launch and Features - The RayNeo Air 4 series features the world's first AR image quality chip, Vision 4000, developed in collaboration with Pixelworks, enabling customized chip solutions for wearable display scenarios and addressing challenges in image quality, sound, and immersion [2][4]. - The Air 4 series supports HDR10 quality, offering double brightness dynamics, 1200 nits brightness output, and up to 1.07 billion color outputs, enhancing the viewing experience significantly compared to traditional 8-bit displays [4]. - The audio experience is revolutionized with the Air 4 series being the first AR glasses to support B&O tuning, featuring four speakers and advanced sound technology that reduces sound loss by 80% [4]. - The Air 4 series introduces AI capabilities, allowing users to convert 2D videos to 3D and enhance SDR content to HDR quality, providing an immersive viewing experience without waiting for remastering [4][5]. Pricing and Market Strategy - The pricing for the RayNeo Air 4 is set at 1599 RMB, and the Air 4 Pro at 1699 RMB, making high-end AR technology accessible to the mass market [5]. - The launch of the RayNeo Air 3s anniversary edition at 1299 RMB further lowers the entry barrier for AR experiences [5]. Additional Product Releases - Alongside the Air 4 series, RayNeo also introduced the V3 series AI shooting glasses and the X3 Pro AR glasses, with the V3 series receiving Apple MFi certification and supporting Apple Watch gesture control [7][9]. - The X3 Pro supports 3K video recording and features AR games, with a lightweight design and a price of 10,999 RMB [9]. Market Position and Future Outlook - By Q2 2025, RayNeo is projected to capture a 39% market share in the global AR glasses market, surpassing Apple and becoming the third in the global XR market [11]. - The growth in AR glasses shipments, driven by product upgrades from domestic manufacturers like RayNeo, indicates a shift from niche technology to mainstream adoption [11][13]. - RayNeo's recognition as a leading innovator, including accolades from TIME magazine, highlights its competitive position against major tech companies [13].