Core Viewpoint - The digital finance industry in China is experiencing a "retreat tide," marked by the closure and integration of various banking apps and payment licenses, indicating the end of an era characterized by rapid expansion and imitation of internet strategies without understanding the underlying ecosystem [2][5][28]. Group 1: Industry Trends - The number of credit cards and loan cards has decreased to 715 million, down 6 million from the previous quarter and 12 million from the end of last year, marking a continuous decline for 11 consecutive quarters [8]. - The total loan balance for credit cards among 14 listed banks fell by 2.56% in the first half of the year, while transaction volumes dropped by 11.1% year-on-year [9]. - The number of direct banks has significantly decreased, with 21 banks ceasing operations of their direct banking apps in 2023, reflecting a shift in strategy among banks [11][12]. Group 2: Market Dynamics - The mobile banking app user base has stagnated between 650 million and 700 million over the past three years, with daily usage time dropping from 4.9 minutes to 2.7 minutes, a decline of over 40% [11]. - The third-party payment industry is undergoing significant consolidation, with 107 payment licenses revoked, leaving only 164 licensed institutions, as many smaller players exit the market [14][25]. - Major state-owned banks are increasingly dominating the market, with their apps consistently ranking among the top ten in monthly active users, while smaller banks struggle to maintain user engagement [22][24]. Group 3: Challenges Faced - The industry faces issues of homogenization, with many banking apps offering similar services that overlap significantly with their parent bank's main app, leading to redundancy [21]. - High operational costs associated with maintaining multiple apps have resulted in unsustainable business models, particularly for smaller banks and direct banks [21]. - Regulatory scrutiny is increasing, with the government mandating the integration or shutdown of apps with low user engagement and poor functionality [26]. Group 4: Future Opportunities - The focus of competition is shifting from quantity to quality, emphasizing compliance and ecosystem collaboration over mere user acquisition [30]. - Banks are expected to concentrate resources on core services, transitioning from product-oriented strategies to user-centric approaches, leveraging data to meet diverse customer needs [30]. - The rise of digital currencies and advancements in payment technologies present new opportunities for growth in the financial sector, particularly in cross-border payments [31][32].