几乎所有景点都能看到的冰箱贴，为何能够风靡全球？ | 声动早咖啡

Core Insights - The article discusses the evolution and popularity of refrigerator magnets as a travel souvenir, highlighting their significance in the tourism market and their unique appeal to consumers [4][9][14]. Industry Overview - Refrigerator magnets have become one of the most commonly purchased souvenirs, surpassing postcards and keychains, with a notable increase in demand reflected by a 228% growth in orders in Yiwu market compared to the previous year [4]. - The production of refrigerator magnets is primarily centered in China, which is recognized as a major manufacturing hub for souvenir magnets, outpacing American manufacturers in volume [11]. Historical Development - The first electric refrigerator was introduced in 1913, but it wasn't until the 1950s that refrigerators became widely accessible to households, creating a suitable surface for magnets [5][8]. - The development of flexible magnets in the 1960s, driven by NASA's needs, led to the commercialization of refrigerator magnets as souvenirs, with the first notable series being shaped like the 50 states of the USA [9][11]. Market Dynamics - The low production cost of refrigerator magnets is a key competitive advantage, with flexible magnetic sheets allowing for the production of thousands of magnets at a low price [12]. - The small size and lightweight nature of refrigerator magnets make them ideal for storage and transportation, enhancing their appeal as souvenirs [12]. Consumer Behavior - Refrigerator magnets resonate with consumers due to their affordability, compactness, and ability to evoke memories of travel experiences, often serving as more effective memory triggers than photographs [14][15]. - The frequent interaction with refrigerator magnets in daily life contributes to their role as "memory anchors," making them a preferred choice for travelers seeking tangible reminders of their journeys [14].